CC-Webinar.Live - 21st July 2021


A2P has proven itself during the pandemic as a critical communication tool for brands worldwide. But what is next for this undervalued revenue generator. HAUD has been investigating what levers MNOs need to pull to extract both sustainable revenue and ongoing growth from this technology, and how the traditional approach of price increases and fixed fee models could stagnate this vertical.

Find out how a simple shift in approach – built around the acronym PACE – could transform your sleeping revenue giant.

P Protect (The importance of an independent firewall): A next generation firewall is the first critical component. The firewall should be able to both protect your network and subscribers from illegitimate traffic and malicious messaging, but also assess and categorise all your SMS traffic in real time. Only by knowing everything that is passing across your network can you ensure you an effective monetization strategy in place.

A Action (Implementation and continuous monitoring): While SMS A2P traffic continues to grow year on year (9%in 2020), this revenue line is often under-used, and so underperforms for MNOs. Operators need to take action on this channel – stop grey traffic, shut down SIM farms, stop new grey routes, and especially with the move to eSIMS, work collectively to prevent new abuse.

CCreate (Create new strategies): Optimising the way you control A2P SMS across your network is an ongoing strategy. There are many variables that can be adopted, from flexible pricing to building direct relationships with brands of expanding wholesale. The key is ensuring you have visibility of best practice and effective user case studies from other players in the game.

E Execute (Execute new strategies through automation). Time was when MNOs simply farmed out their SMS bandwidth to aggregators and offered all you can eat bundles, because managing their SMS traffic was too burdensome and opex-costly. Not anymore – automated systems, powered by AI and data – enable operators to efficiently take back control of SMS and make it work hard for their P&L.

CC is organising its next digital branded CC-Webinar.Live Panel Discussion and Knowledge Sharing Session sponsored by HAUD, taking place on 21st July 2021. During this session HAUD will give a keynote presentation and join the panel discussion session addressing industry topic: Can you keep PACE? Driving A2P revenue growth starts with protecting your subscribers and clients.

Should you require further details, please feel free to contact our team at: [email protected]. To register please visit the agenda below to click on the webinar link as soon as it is published and fill in the form.


REASONS TO ATTEND CC-Webinar.Live - 21st July
  1. Cost-effective way to share industry knowledge with other CC members
  2. Present and discuss latest industry trends with peers during the discussion sessions moderated by CC
  3. Leverage on customized branded webinar sessions to present and share company latest product launch and news
  4. Creating new business relationships and contacts
  5. Flexibility as valuable Webinar content will be available through audio and video recordings.
21 July 2021
15:00 - 16:00 (CET Time Zone)
Discussion & Knowledge Sharing Session – CLICK HERE TO JOIN VIA CC-WEBINAR.LIVE - sponsored by HAUD
Topic: Can you keep PACE? Driving A2P revenue growth starts with protecting your subscribers and clients
Telecom Event CC-Webinar.Live - Speaker
Erik van Stokkom
Chief Moderator at CC/ M&A at GTC

Based at Lago di Como in Italy, VSC provides strategic advisory services in M&A, Business Development & Media for the telecommunication industry. Over the last 25 years, Erik developed extensive expertise and deep domain knowledge working at major telecom companies. His international career includes senior & executive level positions. Over the years, Erik has been a regular speaker & moderator at major international telecom conferences.

Telecom Event CC-Webinar.Live - Speaker
Keynote Speaker, Panellist
Joanna Kuligowska
Head of Global Market Intelligence at HAUD

Joanna is a global telecoms expert with close to a decade worth of experience in mobile messaging market. Since starting in this field, Joanna has performed numerous commercial and operational roles in the industry including launching the global A2P SMS hub for HGC Global Communications Limited as a part of core leadership team.

Currently, Joanna heads up Global Market Intelligence unit at HAUD  with a strong focus on working with Mobile Operators to help them stay in control of their networks, increase A2P revenues and build great customer experience.

Telecom Event CC-Webinar.Live - Speaker
Laurence Reyt Duvezin
Head of Marketing International Messaging at Orange

Laurence has been with the Orange Group for over 20 years, and held several different positions before joining the wholesale division, International Carriers’ in the Mobile Marketing team where she has since consolidated and grown her Marketing experience.  Beginning as Head of Marketing Messaging, Laurence has leading the Messaging team since 2017. Since then, Laurence has been in charge of developing the portfolio for Messaging, and her current focus is on the future evolution for Messaging services.

Telecom Event CC-Webinar.Live - Speaker
Max Röttgermann
Sr. Product Manager IP & DDoS Defense at Deutsche Telekom AG

Max Roettgermann is responsible for the portfolio of DDoS Defense products & services for Deutsche Telekom and its subsidiaries and has worked within the IP &  Peering team since 2009.

Max was part of the European research project ETICS (Economics and Technologies for Inter-Carrier Services), which contributed to the objective "Network of the Future".

Max joined the Deutsche Telekom group in 2001 and has held various positions within the company, including Head of Order and Project Management in the trade fair and event management department. Here he took responsibility for the IT services at several leading exhibitions at Messe Düsseldorf and the annual shareholder meetings for major German stock corporations.

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